The acquaintance with the formulas: 4P’s and AIDA is badly needed when you’re marketing beauty products; although the formulas’ practical meaning may slightly differ from their theoretical, conceptual form. Product, pricing, place and promotion, or simply the 4P’s, is one of the most used formula in the economic world. So, when marketing beauty products, the questions that are important for you and your business are the certain four that follows: “What exactly is your product?”, “Who are your potential customers?”, “How can you deliver the product to the customer?”, “How should you, most efficiently, inform the customer about the advantages of your product?”. AIDA on the other hand (“attention” + “interest” + “desire” + “action”), as being the second part of the aforementioned acronyms, is referring to your primary goal from the communication with the customer. This is done in the logical strive to gain more customers, as well as to have a better balance sheet at the end of the business year.
Before promoting your product you firstly must demographically dissect the market and choose the specific target group that is the most suitable for you and your business. You should also do this to choose the one that you think is the most suitable for your own product. As well you’ll need to pay attention to your cost projections and your profit expectations. Finally, project the price for your product that is the most acceptable according to your financial analyses and expectations.
As a matter of fact that’s one difficult question to give a simple answer to, and even more difficult answer to practically exploit. The unpredictable problems may occur from the infinite variations of the numerous factors that shall influence your everyday business activities. The best answer to those, latent problems (and there will be a bunch of them) is in the corporate politics of pushing the climate of creative dynamics. In other words: you have to be able to think fast, to take risks, to adopt well, and to finally give the artist in you a long waited spin or three. In the digital, well-connected era that we’re living in, you have to be creative when you’re marketing beauty products, and, beside the well-known methods of marketing propaganda, you have to involve the new, promotional means, such as viral marketing.
When we say viral marketing we refer to the different kinds of messages (images, videos, advergames), transmitted through the social networks (Twitter, Facebook, etc. ) in the intention of spreading the promotional idea of the product. The social power of influence of the certain individuals with high social networking potential, as the carriers of the promotional idea (information) in its’ intention to increase brand awareness, increase sales, raise competitive advantages etc. Of course, when marketing beauty products something can go wrong at any time of the process, and the potential customers may receive your message as mere spam and nothing more. So your firm has to include a gentle touch to it, and previously adopt a corresponding strategy with the needed elegance and balance for the aforementioned process; in contrary the well-planned campaign can turn into a real disaster with some plain disturbing, negative effects for your company and your product. It’s impossible to say will your viral marketing plan work or not, but if it does, it will surely worth your troubles.